Well, good work from the ASL team. They are getting some strides in the right direction. I would love to meet those guys and give them a couple of ideas but what they've got is great. Probably the main concern of any sailing broadcast is what market to aim the broadcast at. You can market it toward sailors with limited background information on the logistics of the sport and ignore new viewers or you can market the broadcast toward new viewers. Of course, this bores the experienced sailors. But the thing is, you can have both.
The "old" sailors are going to watch the broadcast either way. At this point in sailings "career" in the mass media experienced sailors aren't going to turn off a broadcast targeted towards a beginner audience. You might as well target the show toward new viewers. This gets you both audiences.
The ASL is the only organization that I know of doing this kind of work and they simply do a great job. Keep up the good work friends!
No comments:
Post a Comment