Wednesday, February 25, 2009

Sailgroove

About six months ago I stumbled upon a great site; sailgroove. For those of you that haven't checked it out, it's a great community style website mainly aiming towards college sailors. With tons of videos, pictures, and interviews; it is by far the best coverage of College sailing I've ever come across. Videos of almost every race are uploaded weekly from various events. Great racing tips, coaching tips, and chalk talks are posted weekly and results are easy to find.

What a great market to tap into. If every college sailor joins the site and stays active, that is a huge advertising market for companies. It seems that people are turning onto the idea of internet advertising as a business. Facebook, google, etc. all essentially provide a basic service with millions of users and then sell space to advertisers. Sailgroove could easily sell space to Gill, Harken, and tons of other companies. Not to mention the growth opportunities for the site itself. Sailgroove merchandise, regattas, coaching books and DVDs would likely sell very well in the youth market.

Almost like a Sailing Anarchy for the youth, but with more features and interaction, Sailgroove hopefully is a site that stays around for a long time.

Check it out: Sailgroove.org

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